Cutting costs and oversights by moving Gettacar’s back-end in-house
Gettahub was developed in order to vertically integrate the handling of purchases and inventory in-house instead of relying on third-party tools. This cut costs and allowed for quality control and a streamlined customer experience with fewer oversights. With Gettahub, employees were able to efficiently manage orders, deals, inventory, shifts, and more.
Role
Senior Product Designer
Timeframe
2021 - 2022
Collaborators
Various Product Managers, Front-End Engineers, Full Stack Engineers, Operations Team Leaders
In the early stages of the project, our Product Managers sat down with the Operations Teams to understand their biggest challenges - what slowed them down, what felt inefficient, and where manual work was eating into productivity. Together, they mapped out the product requirements to make their workflows smoother and more intuitive. Once those requirements were defined, they landed on my desk for wireframing and design.
The timeline was tight - our goal was to get these tools into our teams’ hands as quickly as possible. To move fast, we used Material Design’s system, allowing us to focus less on visual UI and more on refining the user experience and ensuring full feature coverage. Since this was an internal platform, the focus was on designing for desktop.
Turning a Fragmented Process
into a Unified System
Once a customer completed their journey on the gettacar platform - whether buying, trading in, or selling a car — all their information automatically flowed into gettahub’s deals section. Here, the assigned Customer Success Advisor finally had everything they needed in one place: customer and vehicle details, credit reports for both buyer and co-signer, and all required documents ready to view, download, or upload.
From this single screen, the advisor could schedule delivery, manage documents, add or modify trade-in details if anything was missed during checkout, and even swap vehicles if the customer changed their mind - transforming what was once a scattered, manual process into a seamless, centralized workflow that kept every deal on track.
Calculating the Best Possible
Financing for Each Customer
Not every customer was instantly approved for financing. When a deal was declined by one of our partner banks, the Customer Success Advisor turned to the Structure Tool. From there, they could see which banks had approved or rejected the application - and under what terms.
Sometimes, a deal could be saved by adjusting the down payment or monthly payment. Other times, the advisor used the tool to explore alternative vehicles that better fit the customer’s financial profile. What was once a dead end became a chance to problem-solve - turning rejections into opportunities to close deals that worked for both the customer and the business.
From Spreadsheets to Smart Scheduling
Before the CSA Schedule tool, assigning workloads was a manual and time-consuming process. The Customer Support Team Lead had to track deals, availability, and difficulty levels across endless spreadsheets - a juggling act that often led to miscommunications.
With the new CSA Schedule, everything changed. From one dashboard, he could instantly see which advisors were available, how many deals each had open, and which shifts they were covering. Assigning deals became faster, smarter, and more transparent. What once required guesswork and constant follow-up turned into a smooth, data-driven process that kept workloads balanced and the team operating at peak efficiency.
The Results
The introduction of the Gettahub internal portal represented a major operational shift. By centralizing core functions, including inventory management, order processing, deal closing, inventory purchasing, and delivery coordination, we successfully migrated critical workflows in-house. This strategic move fundamentally streamlined operations, eliminating dependency on costly third-party services and directly translating to significant business cost savings and enhanced team control.